The drink that has kept us going…
It has now been a year since lockdown began and it has been a challenging time for Businesses around the world. Coffee is one of the world’s most popular beverages and has had to overcome incredible hurdles to carry on during the pandemic. Many coffee businesses have adapted to make ends meet, whilst others have not been so fortunate.
Coffee is one of the most important internationally traded commodities. Over 25 million farmers rely on coffee production for their livelihoods. Countries like Rwanda, Uganda, Peru, and Burundi have experienced delays for trucks crossing the borders of neighbouring countries during lockdown. Brazil is the world's top producer of coffee and has recorded more COVID-19 cases than any other nation except for the United States. India, Mexico, and Colombia all rank in the top ten globally for both COVID-19 cases and coffee production. It has never been more challenging and the industry has a mountain to climb.
Many coffee shops remain closed whilst others have reopened with significant challenges and limitations. The collapse of sales at coffee shops has been a massive blow for the economy. Even when coffee shops re-open, will customers run back to their favourite coffee shop? Will they feel safe to sit inside a café and drink coffee? Or will the home brewing and takeaway orders continue to rise?
COVID-19 has resulted in a surge of home-coffee consumption as coffee lovers are trying to recreate the cafe style experience at home. We have seen a lot of customers experimenting with our Specialty coffees and brewing techniques, and this has bought a smile to our faces. Home brewing has highlighted the fact that you can have delicious coffee from the comfort of you home for a fraction of the price (approx. 40p per cup!). It has also highlighted how poor some of the coffee is from high street chains, cafes, and restaurants. From burnt milk to bitter or sour coffee, why should the consumers suffer? If you want to charge £2.50 - £3.50 (or more) for a coffee than at least invest in the time to source quality coffee and learn the art of how to make a good cup of coffee. Yes, it takes time, however if you want to attract customers once restrictions are lifted, corners cannot be cut and those who adapt will survive.
Whilst the pandemic is not over yet, there is light at the end of the tunnel. Our mission is to continue to supply exceptional Artisan and Speciality Coffee in an ethical and sustainable manner. It is both satisfying and comforting to know our customers are enjoying the delicate flavours of Broomfield Coffee from the comfort of their homes/businesses. Whether you are into Single Origins, Blends or Decaf we have the perfect coffee for you.
Thank you for your continued support during this challenging year. Stay safe and keep smiling.
Amit & Neha